Research

  Mod'Spé Paris' Studies and Research Department, composed of permanent and associate members, professionals and university researchers, reports to the Advisory Board chaired by Daniel Wertel, President of the School and President of the Paris syndicate for women's fashion ("Syndicat de Paris de la mode féminine").

The objectives of the professionals and researchers in Mod'Spé Paris' Studies and Research Department are to produce, publish and communicate scientific and empirical knowledge to fashion professionals, as well as researchers studying the sector.

Major French firms specialized in trends, various university research labs (University of Aix-Marseille, the Sorbonne, etc.), department stores and many clothing brands participate in the various bodies of this key Mod'Spé Paris board.

Partner site: www.tendancesociale.com

NEWS:

21/03/12

Lucile Salesses and Emilie Coutant were invited to share their expertise at the colloquium on the Status of Contemporary Fashion organized by the ACFAS in Montreal on 7 May. http://www.acfas.ca/evenements/congres/programme/80/600/615/c

26/09/12

 Lucile Salesses, Professor and Head of the Research Department at MOD'SPE Paris, will give a lecture this evening at the Club of Merchandisers on the determinants of fashion product purchasing behaviour.

27/09/12

Lucile Salesses will lead a seminar at the GEMODE on 11 December at 5:00 pm at the Sorbonne: "The image of the ideal woman in fashion press: representations and imagination".

19/11/11

CLICK ON THIS LINK TO VIEW THE CALL FOR COMMUNICATIONS FOR THE MOD'SPE PARIS RESEARCH DEPARTMENT'S COLLOQUIUM ON 9 APRIL 2013 FROM 9:00 AM TO 1:00 PM AT THE UNIVERSITY OF PARIS - SORBONNE.

27/11/12

The MOD'SPE Paris Research Department's colloquium will be chaired by Professor Robert-Vincent Joule, author of the famous "Traité de Manipulation à l'usage des honnêtes gens", and will bring together renowned fashion professionals and university researchers.

Biography

Robert-Vincent Joule is a University Professor.

His research relates to changes in behaviour and mentalities, as well as communication.

He regularly reports on his research activities in scientific reviews, at conferences, in films, on radio and television shows and in publications, including the most famous (co-authored with J.-L. Beauvois):

Soumission et Idéologie (PUF, 1981, out of print),

A Radical Dissonance Theory (Taylor & Francis, 1996),

La soumission librement consentie (PUF, 1998, 2009), and, especially, the

Petit traité de manipulation à l'usage des honnêtes gens (PUG, 2002, 2012), a bestseller, with more than 300,000 copies sold in France and translated into approximately 15 languages.

He has been awarded a number of prizes, including the Prix de la Diffusion Scientifique at the Science and Technology Festival in 2002 (Jury President: Yves Coppens) and the medal of honour of the ADRIPS ("Association pour la Diffusion de la Recherche Internationale en Psychologie Sociale") in 2012.