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The Department's units
The Studies and Research Department is composed of five thematic units: marketing management, logistics management, sociology, psychosociology and economics. A member of the Advisory Board heads each unit.
The work conducted is intended to identify and explain the processes and strategies of businesses, as well as all the economic, sociological, psychosociological and cultural factors that influence purchasing behaviour related to fashion products.
The Studies and Research Department has adopted the following topics as priority fields of study:
- Fashion product purchasing determinants and behaviours
- The search for new consumer typologies
- Brand images
- The perceptions and images of fashion and luxury brands on the internet
- Distribution strategies
- Business strategies
This work is conducted based on an intercultural approach in collaboration with Mod'Spé Paris' international partners.
The various results of this research will be communicated in the framework of business and academic partnerships through participation in national and international conferences, the publication of articles in reviews (peer-reviewed), other publications, an annual colloquium organized by the School, as well as the publication of biannual electronic reviews starting in 2013.